Google Forms is free and easy, but it has real limits: basic design, no real conditional logic, limited analytics, and no built-in payments. If you need a Google Forms alternative that stays free with unlimited responses and more power, this guide explains what to look for and how the top options compare. For more options, see Typeform alternatives and the best free form builder for surveys.
Why people look for a Google Forms alternative
Teams usually search for a Google Forms alternative when they hit one or more of these walls:
- Conditional logic — Show or skip questions based on answers. Google Forms only has basic “go to section,” and branching is clunky. You can’t build smart surveys or feedback flows that adapt to previous answers.
- Better analytics — Completion rates, drop-off by question, device and referrer, geography. Google gives you a summary and charts but not the same depth. Improving forms is harder without knowing where people stop.
- Design and branding — More control over look and feel without leaving the tool. Google Forms is recognizable and limited; many teams want forms that match their brand.
- File uploads and flexibility — Reliable file uploads and more question types (NPS, star rating, signature, matrix, etc.). Google has some of this but not the full set.
- No surprise limits — Some “free” alternatives cap responses (e.g. 100–500/month) and then push you to paid. A true free form builder should offer unlimited forms and unlimited responses on the core product.
What to expect from a free Google Forms alternative
A solid online form builder that replaces or complements Google Forms usually includes:
- Unlimited forms and submissions (or very high limits) on the free tier so growth doesn’t mean a paywall.
- Conditional logic so you can show/hide questions based on previous answers. Essential for NPS, feedback, and registration flows.
- Form analytics: views, submissions over time, completion rate, drop-off, device/referrer, and (ideally) geography. You need to see where drop-off happens.
- Wide question types: text, choice, date, NPS, scale, rating, file upload, signature, matrix, contact info, address. Enough for surveys, feedback, and lead capture.
- Share by link — Respondents don’t need an account.
- Mobile-friendly forms that work on all devices.
If you need payments, CRM integrations, or A/B testing, you’ll often need a paid plan or a different product. For surveys, contact forms, feedback, event registration, and lead capture, a free form builder like Antforms can cover most needs without caps.
Google Forms alternatives compared: feature matrix
| Feature | AntForms | Google Forms | Typeform | Tally |
|---|---|---|---|---|
| Free responses | Unlimited | Unlimited | 10/month | Unlimited |
| Conditional logic | ✓ Full | Basic (go to section) | Paid | ✓ |
| Analytics | ✓ Full (drop-off, device, referrer, geo) | Summary + charts | Paid | Basic |
| NPS / scale / star rating | ✓ | Limited | ✓ | ✓ |
| File uploads | ✓ | ✓ | Paid / limits | ✓ |
| AI assist | ✓ | No | Paid | No |
| Design control | Colors, fonts, theme | Logo + colors | Themes (paid) | Minimal |
| Best for | Surveys, feedback, no caps | Internal, simple | Premium UX (paid) | Quick forms |
Pricing and limits as of 2026; check each product for current plans.
Google Forms: strengths and limits
Google Forms is free, has unlimited responses, and integrates with Sheets and Drive. It’s ideal for quick internal forms, education, and simple surveys. The tradeoff is limited branching, basic analytics, and a recognizable “Google” look. When teams need conditional logic and better analytics, they look for a Google Forms alternative that stays free.
Typeform and Tally as Google Forms alternatives
Typeform offers a premium, one-question-at-a-time experience. The free plan is very limited (e.g. 10 responses/month); logic and analytics are on paid tiers. Good when you have budget and want the best respondent experience.
Tally gives unlimited forms and submissions on the free tier, with a Notion-style editor and conditional logic. Analytics are basic. Good when you want a powerful free builder and prefer simplicity over deep analytics.
AntForms as a free Google Forms alternative
Antforms is built as a free online form builder with:
- Unlimited forms and unlimited responses on the free tier — No caps, no surprise upgrades.
- Conditional logic — Show or skip blocks based on answers; no upgrade required.
- Form analytics — Views, submissions over time, drop-off by block, device and referrer, geography.
- Many question types — Text, email, choice, date, NPS, star rating, scale, rank, signature, file upload, matrix, contact info, address.
- AI assist in the builder (optional) to draft or refine questions.
- Share by link — No account needed for respondents.
- File uploads — Collect files or images and download from the responses view.
So you get a Google Forms alternative with conditional logic and analytics included, and no response limits or paywalls on these features.
Best for
- Contact forms and lead generation forms — Logic and analytics without upgrading.
- Customer feedback and NPS surveys — Full branching and drop-off insight.
- Event registration and feedback forms — Unlimited responses and file uploads.
- Anyone who wants a free form builder that doesn’t limit growth when a form takes off.
If you’re looking for a free Google Forms alternative with unlimited responses and better logic and analytics, try Antforms—no credit card, no response caps on the core product.
When to stay with Google Forms vs. switch
Google Forms still makes sense when: you need the tightest possible integration with Google Sheets and Drive, your forms are very simple (no branching), and you don’t need deep form analytics or branding. Stay when the team is already in the Google ecosystem and form volume is low. Switch to a Google Forms alternative when you need conditional logic for surveys or registration, drop-off by question and device/referrer analytics to improve conversion, custom branding, or when you’re hitting limits (e.g. add-ons, script quotas, or collaboration needs). A free form builder with unlimited responses and logic lets you grow without moving to a paid Google Workspace add-on or another paid tool in 2026.
Migrating from Google Forms to an alternative
If you move to a Google Forms alternative like Antforms, you don’t have to recreate every form by hand. Plan the migration in steps: (1) List your live forms and which use “go to section” or multi-page flows—those will benefit most from full conditional logic. (2) Rebuild the highest-traffic or most complex form first in the new builder; use the same question order and options so you can compare form analytics before and after. (3) Export existing responses from Google Sheets (if you need history) and keep the form link or redirect from the old URL to the new one so bookmarks and emails still work. (4) Use webhooks in the new builder to send submissions to the same Sheet or CRM you used with Google Forms so downstream processes don’t break. With unlimited forms and unlimited responses on the new tool, you can consolidate forms and add logic without worrying about caps in 2026.