Form Conversion Rate Calculator

Plug in your numbers. Get conversion rate, engagement rate, completion rate, and revenue lift per percentage point.

Your numbers

  • Conversion rate (submissions ÷ views): —
  • Engagement rate (starts ÷ views): —
  • Completion rate (submissions ÷ starts): —
  • Drop-off after start: —
  • Revenue at current rate: —
  • Each +1pp on completion is worth: —

What good looks like

Public-marketing forms typically convert at 1–3% of views. Lead-gen forms with a single CTA average 5–8%. NPS or in-product surveys can hit 20–40% when triggered at the right moment. Any completion rate (submissions ÷ starts) under 50% means questions are too long or wrong.

To investigate where users drop off, see form analytics metrics that matter and conditional logic examples.

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