Qualify at the form, not on the call
Conditional logic builds a BANT-style score from the answers. Qualified leads page sales in Slack. Unqualified leads route to nurture. Less calendar waste.
USE CASE · SALES TEAMS
Qualify leads before the discovery call
Discovery intakes, BANT qualifiers, proposal request forms. Conditional logic routes qualified leads to Slack, unqualified ones to nurture. Pipe everything into your CRM.
AntForms gives sales teams lead qualification forms, discovery intakes, and proposal requests with conditional scoring, Slack routing, and CRM integration through Zapier.
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Lead qualification starter
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01 · WHAT YOU CAN BUILD
Forms sales teams ship every week
Discovery intake with context
A short pre-call form captures company size, current tool, pain, timeline. The rep walks into the call already knowing the shape of the deal.
Proposal requests that fit your workflow
Collect scope, budget, stakeholders. Responses land in the CRM or a Notion doc as a ready-to-review deal card. No form-to-CRM copy-paste.
02 · FEATURES THAT MATTER HERE
The parts of AntForms sales teams actually use
Conditional logic with scoring
Assign weights to answers. Show high-scoring leads a calendar booking link; send the rest to nurture. All on the form, no backend.
Slack alerts for qualified leads
A hot lead triggers a Slack message with the full answer set. The first rep to respond wins the deal.
CRM routing via Zapier
Native Zapier trigger pushes submissions to HubSpot, Salesforce, Pipedrive, Close, or wherever your pipeline lives. Map fields once, done.
Calendar and booking integration
Qualified leads see a calendar embed on the success screen. Book directly from the form. Removes the follow-up email step.
03 · Why AntForms
Why sales teams move to AntForms.
Sales teams lose more time to unqualified calls than to any other pipeline drag. AntForms moves qualification to the form: conditional logic scores the lead, Slack pings the rep, the CRM gets the data without anyone typing. No seat fees, no response cap, no monthly surprise.
Qualification at the form, not on the call
A BANT-style intake takes three minutes for the prospect and saves twenty minutes per call for the rep. Conditional logic builds the score as they answer. High scorers get a booking link on the success screen. Low scorers drop into nurture. The rep only sees the deals worth working.
Pre-call context the rep can actually use
Discovery intake forms ask for company size, current stack, pain, timeline, and decision makers. The answers land in the CRM before the call starts. The rep opens the record and already knows where the deal will live and die.
Proposal requests that flow into the pipeline
Scope, budget, stakeholders, deadline - collected as structured fields, piped to the CRM as a ready-to-review deal card. No copy-paste, no forgotten context, no Slack thread with four attachments.
Ready to qualify faster?
Start free. Bring the full sales team in at no extra cost. Move to Pro when you want branded forms on your own domain for enterprise-looking intakes.
04 · FROM THE TEAMS USING IT
Customer testimonials
“Our SDRs used to spend the first ten minutes of every call asking the same five questions. Now the form asks them. The call starts with pricing.”
Yes. Conditional logic builds the score from weighted answers. Route high scores to Slack or a calendar booking, low scores to a nurture sequence. No external lead-scoring tool required.
Through the native Zapier trigger, which covers both, plus Pipedrive, Close, Outreach, and 5,000+ others. Map fields once and every submission flows into your pipeline.
Yes. Copy the embed snippet or use a shared link. The form works on WordPress, Webflow, HubSpot, custom code - any site with HTML.
There are no per-seat fees. Share analytics and responses with the full sales team on either plan.
AntForms is GDPR-aware. Explicit consent fields, data export on request, and delete-on-request are supported. Pro adds data residency options.
06 · BUILT FOR SALES TEAMS
Ship your sales teams forms this week.
Unlimited responses on free. Pro adds branding, a custom domain, and advanced analytics.
NO CREDIT CARD · NO TRIAL · NO TRICKS