Reliable conversions beyond ad blockers
Server-side CAPI events fire from AntForms' own servers, so a form completion still counts as a conversion even when the respondent's browser blocks the client-side Pixel.
INTEGRATION · META PIXEL
AntForms meets Meta Pixel.
Fire Meta Pixel and Conversions API events from every form.
The AntForms Meta Pixel integration fires both browser Pixel and server-side Conversions API (CAPI) events on form submissions, sharing one event ID for Meta's own deduplication - so your ad conversion data survives ad blockers and browser tracking limits.
01 · USE CASES
What teams build with Meta Pixel
Three patterns AntForms customers ship most often, each reachable from the Integrations tab in under two minutes.
Track form funnels for Meta Ads optimization
Automatic PageView, FormStart, and FormAbandon events, plus your chosen submit event, feed Meta's ad delivery and bidding with real funnel signal.
Better match quality with Advanced Matching
Optionally hash and send email and phone answers to Meta, improving Event Match Quality without exposing raw PII. Available on Pro.
02 · SETUP · 2 MINUTES
Live in 2 minutes.
A few steps, under a few minutes. No code, no Zapier in the middle.
- 01
Get your Pixel ID and CAPI access token
In Meta Events Manager, find your Pixel ID and generate a Conversions API access token.
- 02
Connect in AntForms
Paste both into the Integrations tab. AntForms verifies them live against the Meta Graph API before saving. Available on Pro.
- 03
Choose your submit event
Pick which standard event fires on submission - Lead, CompleteRegistration, Purchase, and others are available.
- 04
Turn on Advanced Matching (optional)
Enable hashing of email and phone answers to improve Meta's Event Match Quality.
THAT’S IT · META PIXEL IS LIVE
03 · WHAT’S INCLUDED
The Meta Pixel integration is available on Pro.
This integration requires an AntForms Pro plan to connect - see the limitations below for exact plan details.
- Fires both browser Pixel and server-side Conversions API events with a shared event ID for deduplication
- Automatic PageView, FormStart, and FormAbandon lifecycle events
- Choice of standard submit events - Lead, CompleteRegistration, Contact, Subscribe, SubmitApplication, Purchase, Schedule
- Advanced Matching hashes email and phone answers (SHA-256) to boost Event Match Quality, off by default
- Automatic retry up to 5 times with exponential backoff starting at 60 seconds
- Limited Data Use (CCPA) toggle
04 · HONEST LIMITS
The boundaries, named.
What the Meta Pixel integration does not include, so you can plan around limits before they surface mid-rollout.
- Meta Pixel integration is available on AntForms Pro plans.
- Exactly one Meta Pixel connection per form.
- No in-app delivery history for this integration yet - verify events in Meta Events Manager. Email support@antforms.com if you suspect a specific delivery issue.
- Events older than 7 days are not sent if a delivery is delayed.
05 · FAQ
Meta Pixel, answered.
The ones we hear most. If yours isn’t here, tell us and we’ll add it.
Something missing? get in touch
Get your Pixel ID and a Conversions API access token from Meta Events Manager, paste them into the Integrations tab, choose a submit event, and save.
Pixel fires from the respondent's browser; Conversions API (CAPI) fires from AntForms' own servers. Both send the same event ID so Meta deduplicates them, and CAPI still counts the conversion even if the browser Pixel is blocked.
Automatic PageView, FormStart, and FormAbandon events, plus your chosen submit event (Lead by default) on completion.
An opt-in Pro feature that hashes email and phone answers with SHA-256 and sends them to Meta to improve Event Match Quality, without exposing raw PII.
No, it's available on AntForms Pro plans.
Exactly one per form.
AntForms retries automatically up to 5 times with exponential backoff starting at 60 seconds. A deleted pixel or invalid token disables the connection.
Not yet in-app - check Meta Events Manager directly, or email support@antforms.com if you suspect an issue with a specific delivery.
06 · ALSO AVAILABLE
Also paired with Meta Pixel.
07 · GET STARTED
Ship your next form with Meta Pixel.
Build your form free, then connect Meta Pixel on the Pro plan in under two minutes.
NO CREDIT CARD · NO TRIAL · NO TRICKS