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Lead generation form

Four-field lead-capture form for landing pages and paid traffic. Unlimited responses on Free, drop-off charts to see which field stops people, 5,000+ apps via Zapier so leads land in your CRM.

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About this template

A lead-gen form is the cheapest page to optimize and the most expensive one to get wrong. Every extra field costs you respondents like every extra second on checkout costs you orders. The four-field shape (name, email, company, phone) is what performance-marketing teams converge on. This template ships that.

Four fields, phone optional. If your CRM scoring needs phone, flip it to required. If not, leave it optional and pick up contact rate elsewhere. AntForms email validation rejects "test@test.com" before submit. The phone field accepts international formats without a mask that confuses non-US visitors.

Per-question drop-off ships on Free. You see whether you lose the bottom of the funnel on company or on phone. Teams that A/B test lead forms usually discover that the required/optional toggle on phone is worth more than every other tweak combined. You can't make that call without the chart.

Wire leads into your CRM via Zapier (HubSpot, Salesforce, Pipedrive, Mailchimp; all free), or use the native HubSpot connector. Want instant pings? Connect Slack in one toggle and get formatted #leads messages with email and company on each submission.

Pro ($18.99/mo launch) gives you a custom domain and removes our branding, which matters on a paid landing page. On Free, the form converts about as well as a self-hosted version. You're not bleeding leads to the brand mark.

01 · WHAT’S IN THE FORM

The shape of lead generation form.

Fields

  1. 01
    SHORT TEXT
    Your name
  2. 02
    EMAIL
    Work email
  3. 03
    SHORT TEXT
    Company
  4. 04
    SHORT TEXT
    Phone (optional)

What you get

  • Four fields, the empirically optimal shape for paid lead-gen
  • Email validation built in (no test@test.com leads)
  • Per-question drop-off on Free shows where the funnel leaks
  • Native HubSpot, Mailchimp, Slack delivery on Free
  • 5,000+ apps via Zapier (Salesforce, Pipedrive, Notion, Airtable, …)
  • AntForms branding removable on Pro
02 · FAQ

Common questions.

Three to five. Each field past five drops conversion 5–10% in most A/B tests. If sales needs more data, score and enrich the lead after it lands. Don't ask up front.

Rarely, on a top-of-funnel landing page. Required phone drops conversion 15–30%. Keep it optional in this template. If sales needs phone to dial, ask for it on the follow-up email.

Yes. Connect the native HubSpot integration on Free. Leads create a Contact record and optionally a Deal. No Zapier zap needed. For Salesforce or Pipedrive, use Zapier (also free).

Yes on Free, a small "powered by AntForms" mark at the bottom. Pro ($18.99/mo launch) removes it and lets you host on your own domain.

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Use the lead generation form.

Free forever. Unlimited responses. Free analytics. Start in minutes, no credit card.

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