About this template
Client intake is one of the highest-stakes forms a small business owns. What you collect here flows into every later interaction: the kickoff call, the deliverables, the contract. A weak intake form burns the kickoff call on questions the brief should have answered, and pushes the real scope conversation to call two. A strong intake form turns the kickoff call into the work.
Twelve blocks across three service-type branches: Consultation, Coaching, Therapy, plus Other. The first six are universal (name, email, phone, contact preference, service type, goals). The next four branch by service type. Consultation collects business context, Coaching collects life-area focus, Therapy collects intake scoping. The last two are availability and consent.
The Other branch opens a text box where the client describes what they need. Consultants underestimate this. A lead who picks Other is signaling none of your standard offerings match. That lead is either a disqualified one or a lucrative custom engagement, and the open text triages it on the first pass instead of the kickoff call. Consultants we work with see 15–20% of booked work come from Other submissions they would have rejected.
Privacy and consent matter here. The template includes an explicit consent checkbox before submit, with copy you can edit per jurisdiction. AntForms is GDPR-aware on every plan; Pro adds EU data residency for European clients. If you're a therapist who handles PHI, AntForms doesn't ship HIPAA today; pick Jotform Gold for HIPAA-covered intake.
Wire responses into Notion (free) for a per-client doc, into Calendly via Zapier for auto-scheduled kickoffs, and into HubSpot (native on Free) for pipeline tracking. The whole stack is free on AntForms Free. The same setup on a competitor needs Pro plus a Zapier subscription.